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~person:"Cao, Xiaoxia"
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Cao, Xiaoxia
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International journal of nonprofit and voluntary sector marketing
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Nonprofit management & leadership
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The effects of the facial expression of beneficiaries in charity appeals and psychological involvement on donation intentions : evidence from an online experiment
Cao, Xiaoxia
;
Jia, Lei
- In:
Nonprofit management & leadership
27
(
2017
)
4
,
pp. 457-473
Persistent link: https://www.econbiz.de/10011717085
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2
Framing charitable appeals : the effect of message framing and perceived susceptibility to the negative consequences of inaction on donation intention
Cao, Xiaoxia
- In:
International journal of nonprofit and voluntary sector …
21
(
2016
)
1
,
pp. 3-12
Persistent link: https://www.econbiz.de/10011493636
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