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~person:"Carù, Antonella"
~person:"Thwaites, Des"
~subject:"Event"
~subject:"Großveranstaltung"
~subject:"Leisure industries"
~subject:"Sport event"
~type_genre:"Case study"
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International journal of sport management and marketing : IJSMM
1
Managing consumer services : factory or theater?
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ECONIS (ZBW)
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The design of consumer experiences : managerial approaches for service companies
Carù, Antonella
;
Cova, Bernard
- In:
Managing consumer services : factory or theater?
,
(pp. 91-108)
.
2014
Persistent link: https://www.econbiz.de/10010478148
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2
Emotional engagement and experiential marketing : a case study of the Athens Olympic Games
Davou, Konstantina
;
Thwaites, Des
;
Chadwick, Simon
- In:
International journal of sport management and marketing …
4
(
2008
)
1
,
pp. 102-122
Persistent link: https://www.econbiz.de/10003733492
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