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~person:"Cara, Corina"
~subject:"Beziehungsmarketing"
~subject:"Competition"
~subject:"Dienstleistungssektor"
~type_genre:"Conference paper"
~type_genre:"Sammelwerk"
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Search: subject_exact:"Servicequalität"
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Beziehungsmarketing
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Brand image
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Consumer behaviour
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Customer satisfaction
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Dienstleistungsqualität
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Cara, Corina
Baron, Steve
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Analele ştiinţifice ale Univerşităţii Alexandru Ioan Cuza din Iaşi / Ştiinţe economice
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ECONIS (ZBW)
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Endorsements' effects of one branded service on attitude, purchase intention and intention of recommendation towards the service category
Cara, Corina
;
Tocila, Tudor
- In:
Analele ştiinţifice ale Univerşităţii Alexandru …
62
(
2015
)
1
,
pp. 65-73
Persistent link: https://www.econbiz.de/10011478433
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