Endorsements' effects of one branded service on attitude, purchase intention and intention of recommendation towards the service category
Corina Cara, Tudor Tocila
| Year of publication: |
2015
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|---|---|
| Authors: | Cara, Corina ; Tocila, Tudor |
| Published in: |
Analele ştiinţifice ale Univerşităţii Alexandru Ioan Cuza din Iaşi. - Iaşi : Ed. Univ. Alexandru Ioan Cuza, ISSN 0379-7864, ZDB-ID 1238064-7. - Vol. 62.2015, 1, p. 65-73
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| Subject: | endorsement sources | perceived credibility | beauty service | change in attitude | purchase intention | Konsumentenverhalten | Consumer behaviour | Dienstleistungsqualität | Service quality | Dienstleistungssektor | Service industry | Markenimage | Brand image | Kundenzufriedenheit | Customer satisfaction |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal ; Konferenzbeitrag ; Conference paper |
| Language: | English |
| Other identifiers: | 10.1515/aicue-2015-0037 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011478433