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~person:"Carlson, Jamie"
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sexual appeals in advertising
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Carlson, Jamie
Greenwood, Jeremy
45
Guner, Nezih
35
Drydakis, Nick
32
Carpenter, Christopher
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de Walque, Damien
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Levine, Phillip B.
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Grossman, Michael
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De Walque, Damien
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Kaestner, Robert
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Shapira, Gil
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Todd, Petra
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Corno, Lucia
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Joyce, Theodore J.
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Sansone, Dario
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Chong, Alberto
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Karlan, Dean
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Nathan, Rose
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Badgett, M. V. Lee
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Paula, Áureo de
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Plug, Erik J. S.
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Raffler, Pia
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Shah, Manisha
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Sood, Neeraj
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Stratmann, Thomas
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Wooden, Mark
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Australasian marketing journal
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Journal of marketing management : MM
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Does sexual-stimuli intensity and sexual self-schema influence female consumers' reactions toward sexualised advertising? : an Australian perspective
Wyllie, Jessica
;
Carlson, Jamie
;
Rosenberger, Philip J.
- In:
Australasian marketing journal
23
(
2015
)
3
,
pp. 188-195
Persistent link: https://www.econbiz.de/10011383299
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2
Examining the influence of different levels of sexual-stimuli intensity by gender on advertising effectiveness
Wyllie, Jessica
;
Carlson, Jamie
;
Rosenberger, Philip J.
- In:
Journal of marketing management : MM
30
(
2014
)
7/8
,
pp. 697-718
Persistent link: https://www.econbiz.de/10010375803
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