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~person:"Carlson, Kurt A"
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Carlson, Kurt A
Carlson, Kurt A.
43
Meloy, Margaret G.
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Journal of marketing research : JMR
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OLC EcoSci
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The Last Name Effect: How Last Name Influences Acquisition Timing
Carlson, Kurt A
;
Conard, Jacqueline M
- In:
Journal of consumer research : JCR ; an …
38
(
2011
)
2
,
pp. 300-308
Persistent link: https://www.econbiz.de/10009257566
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2
Benefits Leader Reversion: How a Once-Preferred Product Recaptures Its Standing
Carlson, Kurt A
;
Meloy, Margaret G
;
Lieb, Daniel
- In:
Journal of marketing research : JMR
46
(
2009
)
6
,
pp. 788-798
Persistent link: https://www.econbiz.de/10008340006
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