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~person:"Carpenter, Gregory S."
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Competitive advantage
6
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5
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Beziehungsmarketing
1
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Carpenter, Gregory S.
Madhani, Pankaj M.
41
Barney, Jay B.
29
Porter, Michael E.
26
Caldwell, Cam
17
Buckley, Peter J.
15
Song, Michael
13
Anderson, Verl
12
Hunt, Shelby D.
12
Foss, Nicolai J.
10
Hashai, Niron
10
Royer, Susanne
10
Teece, David J.
10
Noe, Raymond A.
9
Pacheco de Almeida, Goncalo
9
Rajagopal
9
Rua, Orlando Manuel Martins Marques de Lima
9
Vrontis, Demetris
9
Woodside, Arch G.
9
Brown, Kerry
8
Gassmann, Oliver
8
Gunasekaran, Angappa
8
Helmold, Marc
8
Hong, Paul
8
Huggins, Robert
8
Ireland, R. Duane
8
Lieberman, Marvin B.
8
Montgomery, David B.
8
Reeves, Martin
8
Smith, Alan D.
8
Thurasamy Ramayah
8
Verbeke, Alain
8
Vollert, Klaus
8
Weerawardena, Jay
8
Williamson, Peter J.
8
Wright, Patrick M.
8
Alon, Ilan
7
Bicen, Pelin
7
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AMS review : official publication of the Academy of Marketing Science
1
Handbook of marketing strategy
1
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1
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1
Kellogg on marketing : the marketing faculty of the kellog school of management
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ECONIS (ZBW)
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1
Emptor cognita : competitive advantage through buyer learning
Carpenter, Gregory S.
- In:
Kellogg on marketing : the marketing faculty of the …
,
(pp. 87-98)
.
2023
Persistent link: https://www.econbiz.de/10014283159
Saved in:
2
Status games : market driving through social influence in the U.S. wine industry
Humphreys, Ashlee
;
Carpenter, Gregory S.
- In:
Journal of marketing
82
(
2018
)
5
,
pp. 141-159
Persistent link: https://www.econbiz.de/10011912144
Saved in:
3
Legendary luxury brands : inventing the future by reaching to the past
Carpenter, Gregory S.
;
Barlier, Xavier
- In:
AMS review : official publication of the Academy of …
11
(
2021
)
3/4
,
pp. 464-470
Persistent link: https://www.econbiz.de/10012819697
Saved in:
4
Late-mover strategies
Shankar, Venkatesh
;
Carpenter, Gregory S.
- In:
Handbook of marketing strategy
,
(pp. 362-375)
.
2012
Persistent link: https://www.econbiz.de/10009530850
Saved in:
5
Meaningful brands from meaningless differentiation : the dependence on irrelevant attributes
Carpenter, Gregory S.
;
Glazer, Rashi
;
Nakamoto, Kent
-
2009
Persistent link: https://www.econbiz.de/10003784857
Saved in:
6
Market-driving strategies : toward a new concept of competitive advantage
Carpenter, Gregory S.
;
Glazer, Rashi
;
Nakamoto, Kent
- In:
Kellogg on marketing
,
(pp. 103-129)
.
2001
Persistent link: https://www.econbiz.de/10001612977
Saved in:
7
Readings on market driving strategies : towards a new theory of competitive advantage
Carpenter, Gregory S.
(
contributor
); …
-
1997
Persistent link: https://www.econbiz.de/10004331342
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