Legendary luxury brands : inventing the future by reaching to the past
Year of publication: |
2021
|
---|---|
Authors: | Carpenter, Gregory S. ; Barlier, Xavier |
Published in: |
AMS review : official publication of the Academy of Marketing Science. - New York : Springer, ISSN 1869-8182, ZDB-ID 2668418-4. - Vol. 11.2021, 3/4, p. 464-470
|
Subject: | Luxury | Branding | Market orientation | Competitive advantage | Luxusgüter | Luxury goods | Markenartikel | Brand | Markenführung | Brand management | Marketingmanagement | Marketing management |
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