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~person:"Casado-Aranda, Luis-Alberto"
~subject:"Rules of origin"
~subject:"consumer neuroscience"
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Rules of origin
consumer neuroscience
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Casado-Aranda, Luis-Alberto
Smidts, Ale
3
Chan, Hang-Yee
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Plassmann, Hilke
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Journal of retailing and consumer services
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The application of neuromarketing tools in communication research : a comprehensive review of trends
Casado-Aranda, Luis-Alberto
;
Sánchez-Fernández, Juan
; …
- In:
Psychology & marketing
40
(
2023
)
9
,
pp. 1737-1756
Persistent link: https://www.econbiz.de/10014338321
Saved in:
2
How consumer ethnocentrism modulates neural processing of domestic and foreign products : a neuroimaging study
Casado-Aranda, Luis-Alberto
;
Sánchez-Fernández, Juan
; …
- In:
Journal of retailing and consumer services
53
(
2020
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012171796
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