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~person:"Casaló, Luis"
~person:"Gretzel, Ulrike"
~subject:"United States"
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Casaló, Luis
Gretzel, Ulrike
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Contemporary research in e-branding
1
Journal of hospitality & leisure marketing : the international forum for research, theory & practice
1
Tourism management : research, policies, practice
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Effects of podcast tours on tourist experiences in a national park
Kang, Myunghwa
;
Gretzel, Ulrike
- In:
Tourism management : research, policies, practice
33
(
2012
)
2
,
pp. 440-455
Persistent link: https://www.econbiz.de/10009408432
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2
The role of blogs on a successful political branding strategy
Casaló, Luis
;
Guinaliu, Miguel
;
Flavián Blanco, Carlos
- In:
Contemporary research in e-branding
,
(pp. 16-30)
.
2009
Persistent link: https://www.econbiz.de/10003778158
Saved in:
3
Differences in consumer-generated media adoption and use : a cross-national perspective
Gretzel, Ulrike
;
Kang, Myunghwa
;
Lee, Woojin
- In:
Journal of hospitality & leisure marketing : the …
17
(
2008
)
1/2
,
pp. 99-120
Persistent link: https://www.econbiz.de/10003766546
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