//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Casaló, Luis V."
~person:"Ko, Eunju"
~type_genre:"Article in journal"
~type_genre:"Handbuch"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Medien"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Social Web
24
Social web
24
Consumer behaviour
18
Konsumentenverhalten
18
Internet marketing
11
Online-Marketing
11
Brand management
7
Markenführung
7
Beziehungsmarketing
6
Relationship marketing
6
Viral marketing
6
Virales Marketing
6
Fashion
5
Mode
5
Digital platform
4
Digitale Plattform
4
Instagram
4
Luxury goods
4
Luxusgüter
4
Brand
3
Customer value
3
Kundenwert
3
Markenartikel
3
Usefulness
3
e-WOM
3
Advertising effects
2
Bekleidungsindustrie
2
Brand image
2
Clothing industry
2
Customer satisfaction
2
Dienstleistungsqualität
2
Einzelhandel
2
Fashion industry
2
Kundenzufriedenheit
2
Markenimage
2
Marketing management
2
Marketingmanagement
2
Media usage
2
Mediennutzung
2
Online retailing
2
more ...
less ...
Online availability
All
Undetermined
10
Free
3
Type of publication
All
Article
27
Type of publication (narrower categories)
All
Article in journal
Handbuch
Aufsatz in Zeitschrift
27
Aufsatz im Buch
2
Book section
2
Language
All
English
27
Author
All
Casaló, Luis V.
Ko, Eunju
Dwivedi, Yogesh Kumar
29
Law, Chun Hung Roberts
24
Loureiro, Sandra Maria Correia
22
Filieri, Raffaele
21
Füller, Johann
21
Hajli, Nick
19
Harrigan, Paul
19
Pitt, Leyland F.
19
Rita, Paulo
19
Flavián Blanco, Carlos
18
Agnihotri, Raj
17
Qiu, Liangfei
17
Tan, Yong
17
Bigné Alcañiz, J. Enrique
15
Dennis, Alan
15
Laurell, Christofer
15
Vrontis, Demetris
15
Whinston, Andrew B.
15
Dhir, Amandeep
14
Haenlein, Michael
14
Kane, Gerald C.
14
Ruyter, Ko de
14
Akram, Umair
13
Hennig-Thurau, Thorsten
13
Hollebeek, Linda D.
13
Rana, Nripendra P.
13
Schweidel, David A.
13
Stephen, Andrew T.
13
Thaichon, Park
13
Wirtz, Bernd W.
13
Hinz, Oliver
12
Hudders, Liselot
12
Lu, Yaobin
12
Luo, Xin
12
Sandström, Christian
12
Saxton, Gregory D.
12
Ye, Qiang
12
Berthon, Pierre R.
11
more ...
less ...
Published in...
All
Journal of business research : JBR
11
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
International journal of advertising : the review of marketing communications
2
Journal of marketing communications
2
Psychology & marketing
2
International journal of advertising : the quarterly review of marketing communications
1
International journal of electronic commerce : IJEC
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of hospitality management
1
International review on public and nonprofit marketing : official publication of the International Association on Public and Nonprofit Marketing
1
Tourism management : research, policies, practice
1
more ...
less ...
Source
All
ECONIS (ZBW)
27
Showing
1
-
10
of
27
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Automated social presence in AI : avoiding consumer psychological tensions to improve service value
Flavián Blanco, Carlos
;
Belk, Russell W.
;
Belanche, Daniel
- In:
Journal of business research : JBR
175
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014549581
Saved in:
2
Human versus virtual influences, a comparative study
Belanche, Daniel
;
Casaló, Luis V.
;
Flavián, Marta
- In:
Journal of business research : JBR
173
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014547919
Saved in:
3
Effects of voice assistant recommendations on consumer behavior
Flavián Blanco, Carlos
;
Akdim, Khaoula
;
Casaló, Luis V.
- In:
Psychology & marketing
40
(
2023
)
2
,
pp. 328-346
Persistent link: https://www.econbiz.de/10014290680
Saved in:
4
Influencers and brands successful collaborations : a mutual reinforcement to promote products and services on social media
Ibáñez-Sánchez, Sergio
;
Flavián, Marta
;
Casaló, Luis V.
- In:
Journal of marketing communications
28
(
2022
)
5
,
pp. 469-486
Persistent link: https://www.econbiz.de/10013371041
Saved in:
5
The power of e-WOM using the hashtag : focusing on SNS advertising of SPA brands
Shin, Jiye
;
Chae, Heeju
;
Ko, Eunju
- In:
International journal of advertising : the quarterly …
37
(
2018
)
1
,
pp. 71-85
Persistent link: https://www.econbiz.de/10011859210
Saved in:
6
In search of the next nexus : a maturing field for fashion research in the digital age
Voyer, Benjamin G.
;
Ko, Eunju
- In:
Journal of business research : JBR
134
(
2021
),
pp. 375-377
Persistent link: https://www.econbiz.de/10012643803
Saved in:
7
Be creative, my friend! : engaging users on Instagram by promoting positive emotions
Casaló, Luis V.
;
Flavián Blanco, Carlos
; …
- In:
Journal of business research : JBR
130
(
2021
),
pp. 416-425
Persistent link: https://www.econbiz.de/10012544844
Saved in:
8
Sustainability and social media communication : how consumers respond to marketing efforts of luxury and non-luxury fashion brands
Kong, Hyun Min
;
Witmaier, Alexander
;
Ko, Eunju
- In:
Journal of business research : JBR
131
(
2021
),
pp. 640-651
Persistent link: https://www.econbiz.de/10012545032
Saved in:
9
UGC attributes and effects : implication for luxury brand advertising
Yu, Jihye
;
Ko, Eunju
- In:
International journal of advertising : the review of …
40
(
2021
)
6
,
pp. 945-967
Persistent link: https://www.econbiz.de/10012623909
Saved in:
10
Influencers on Instagram : antedecents and consequences of opinion leadership
Casaló, Luis V.
;
Flavián Blanco, Carlos
; …
- In:
Journal of business research : JBR
117
(
2020
),
pp. 510-519
Persistent link: https://www.econbiz.de/10012287955
Saved in:
1
2
3
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->