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~person:"Casaló, Luis V."
~person:"Ruyter, Ko de"
~subject:"Virales Marketing"
~type_genre:"Article in journal"
~type_genre:"Handbuch"
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Virales Marketing
Social Web
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6
Online-Marketing
6
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5
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Casaló, Luis V.
Ruyter, Ko de
Law, Chun Hung Roberts
14
Filieri, Raffaele
9
Bigné Alcañiz, J. Enrique
7
Liang, Sai
7
Loureiro, Sandra Maria Correia
7
Schweidel, David A.
7
Tan, Yong
7
Ye, Qiang
7
Akram, Umair
6
Berger, Jonah
6
Dwivedi, Yogesh Kumar
6
Flavián Blanco, Carlos
6
Wallace, Elaine
6
Xie, Karen L.
6
De Angelis, Matteo
5
Law, Rob
5
Lu, Shijie
5
Moe, Wendy W.
5
Ranaweera, Chatura
5
Rita, Paulo
5
Sparks, Beverley
5
Wang, Xin
5
Bilal, Muhammad
4
Buil, Isabel
4
Buttle, Francis A.
4
Chu, Shu-Chuan
4
De Chernatony, Leslie
4
Duan, Wenjing
4
Fan, Weiguo
4
Fossen, Beth L.
4
Gopinath, Shyam
4
Groeger, Lars
4
Gvili, Yaniv
4
Harrigan, Paul
4
Kim, Hyejin
4
Kim, Juran
4
Kwok, Linchi
4
Levy, Shalom
4
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International journal of hospitality management
1
International review on public and nonprofit marketing : official publication of the International Association on Public and Nonprofit Marketing
1
Journal of business research : JBR
1
Journal of service research : JSR
1
Psychology & marketing
1
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ECONIS (ZBW)
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1
Effects of voice assistant recommendations on consumer behavior
Flavián Blanco, Carlos
;
Akdim, Khaoula
;
Casaló, Luis V.
- In:
Psychology & marketing
40
(
2023
)
2
,
pp. 328-346
Persistent link: https://www.econbiz.de/10014290680
Saved in:
2
Providing online public services successfully : the role of confirmation of citizens' expectations
Belanche, Daniel
;
Casaló, Luis V.
;
Flavián Blanco, Carlos
- In:
International review on public and nonprofit marketing …
7
(
2010
)
2
,
pp. 167-184
Persistent link: https://www.econbiz.de/10008667913
Saved in:
3
Do online hotel rating schemes influence booking behaviors?
Casaló, Luis V.
;
Flavián Blanco, Carlos
;
Guinalíu, Miguel
- In:
International journal of hospitality management
49
(
2015
),
pp. 28-36
Persistent link: https://www.econbiz.de/10011377610
Saved in:
4
Avoiding the dark side of positive online consumer reviews : enhancing reviews' usefulness for high risk-averse travelers
Casaló, Luis V.
;
Flavián Blanco, Carlos
;
Guinalíu, Miguel
- In:
Journal of business research : JBR
68
(
2015
)
9
,
pp. 1829-1835
Persistent link: https://www.econbiz.de/10011384129
Saved in:
5
Customer-to-customer interactions: broadening the scope of word of mouth research
Libai, Barak
;
Bolton, Ruth
;
Bügel, Marnix S.
;
Ruyter, Ko de
- In:
Journal of service research : JSR
13
(
2010
)
3
,
pp. 267-282
Persistent link: https://www.econbiz.de/10008652134
Saved in:
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