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~person:"Casaló, Luis V."
~subject:"Erfolgsfaktor"
~subject:"Internet marketing"
~type_genre:"Article in journal"
~type_genre:"Handbuch"
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4
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Casaló, Luis V.
Dwivedi, Yogesh Kumar
14
Law, Chun Hung Roberts
14
Filieri, Raffaele
13
Rita, Paulo
13
Harrigan, Paul
12
Loureiro, Sandra Maria Correia
12
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10
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9
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7
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7
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7
Phua, Joe
7
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7
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6
Bonilla Quijada, María del Rocío
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6
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International journal of hospitality management
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ECONIS (ZBW)
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Influencers and brands successful collaborations : a mutual reinforcement to promote products and services on social media
Ibáñez-Sánchez, Sergio
;
Flavián, Marta
;
Casaló, Luis V.
- In:
Journal of marketing communications
28
(
2022
)
5
,
pp. 469-486
Persistent link: https://www.econbiz.de/10013371041
Saved in:
2
Do online hotel rating schemes influence booking behaviors?
Casaló, Luis V.
;
Flavián Blanco, Carlos
;
Guinalíu, Miguel
- In:
International journal of hospitality management
49
(
2015
),
pp. 28-36
Persistent link: https://www.econbiz.de/10011377610
Saved in:
3
Avoiding the dark side of positive online consumer reviews : enhancing reviews' usefulness for high risk-averse travelers
Casaló, Luis V.
;
Flavián Blanco, Carlos
;
Guinalíu, Miguel
- In:
Journal of business research : JBR
68
(
2015
)
9
,
pp. 1829-1835
Persistent link: https://www.econbiz.de/10011384129
Saved in:
4
New members' integration : key factor of success in online travel communities
Casaló, Luis V.
;
Flavián Blanco, Carlos
;
Guinalíu, Miguel
- In:
Journal of business research : JBR
66
(
2013
)
6
,
pp. 706-710
Persistent link: https://www.econbiz.de/10009739967
Saved in:
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