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~person:"Casaló, Luis V."
~subject:"Internet marketing"
~subject:"Spain"
~type_genre:"Article in journal"
~type_genre:"Handbuch"
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Casaló, Luis V.
Dwivedi, Yogesh Kumar
14
Law, Chun Hung Roberts
14
Filieri, Raffaele
13
Loureiro, Sandra Maria Correia
13
Rita, Paulo
13
Harrigan, Paul
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10
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Journal of marketing communications
2
International journal of hospitality management
1
International review on public and nonprofit marketing : official publication of the International Association on Public and Nonprofit Marketing
1
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ECONIS (ZBW)
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1
Influencers and brands successful collaborations : a mutual reinforcement to promote products and services on social media
Ibáñez-Sánchez, Sergio
;
Flavián, Marta
;
Casaló, Luis V.
- In:
Journal of marketing communications
28
(
2022
)
5
,
pp. 469-486
Persistent link: https://www.econbiz.de/10013371041
Saved in:
2
Providing online public services successfully : the role of confirmation of citizens' expectations
Belanche, Daniel
;
Casaló, Luis V.
;
Flavián Blanco, Carlos
- In:
International review on public and nonprofit marketing …
7
(
2010
)
2
,
pp. 167-184
Persistent link: https://www.econbiz.de/10008667913
Saved in:
3
Do online hotel rating schemes influence booking behaviors?
Casaló, Luis V.
;
Flavián Blanco, Carlos
;
Guinalíu, Miguel
- In:
International journal of hospitality management
49
(
2015
),
pp. 28-36
Persistent link: https://www.econbiz.de/10011377610
Saved in:
4
Avoiding the dark side of positive online consumer reviews : enhancing reviews' usefulness for high risk-averse travelers
Casaló, Luis V.
;
Flavián Blanco, Carlos
;
Guinalíu, Miguel
- In:
Journal of business research : JBR
68
(
2015
)
9
,
pp. 1829-1835
Persistent link: https://www.econbiz.de/10011384129
Saved in:
5
Promoting consumer's participation in virtual brand communities : a new paradigm in branding strategy
Casaló, Luis V.
;
Flavián Blanco, Carlos
;
Guinalíu, Miguel
- In:
Journal of marketing communications
14
(
2008
)
1
,
pp. 19-36
Persistent link: https://www.econbiz.de/10003737754
Saved in:
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