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~person:"Casidy, Riza"
~person:"Sarkar, Juhi Gahlot"
~subject:"International marketing"
~subject:"Konsumentenverhalten"
~type:"article"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject:"Brand Management"
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International marketing
Konsumentenverhalten
Brand management
33
Markenführung
33
Consumer behaviour
29
Brand image
22
Markenimage
22
Brand
19
Markenartikel
19
Beziehungsmarketing
15
Relationship marketing
15
Customer satisfaction
7
Kundenzufriedenheit
7
Emotion
6
Jugendliche
5
Youth
5
Dienstleistungsqualität
4
Service quality
4
Advertising effects
3
Fashion
3
Higher education institution
3
Hochschule
3
Internet marketing
3
Lieferantenmanagement
3
Marketing management
3
Marketingmanagement
3
Mode
3
Online-Marketing
3
Supplier relationship management
3
Viral marketing
3
Virales Marketing
3
Werbewirkung
3
Advertising
2
B-to-B-Marketing
2
Bekleidungsindustrie
2
Brand attitude
2
Brand embarrassment
2
Brand hate
2
Brand relationship quality
2
Brands
2
Business-to-business marketing
2
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26
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Aufsatz in Zeitschrift
Article in journal
29
Language
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English
29
Author
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Casidy, Riza
Sarkar, Juhi Gahlot
Loureiro, Sandra Maria Correia
28
Phau, Ian
26
Han, Heesup
23
Sarkar, Abhigyan
23
Ko, Eunju
22
Melewar, T. C.
22
Bang, Nguyen
20
Diamantopoulos, Adamantios
19
Japutra, Arnold
19
Guzman, Francisco
18
Hollebeek, Linda D.
16
Valette-Florence, Pierre
15
Veloutsou, Cleopatra
15
Ekinci, Yuksel
14
Khan, Imran
14
Pelsmacker, Patrick de
14
Dens, Nathalie
13
Fetscherin, Marc
13
Kunkel, Thilo
13
Ahn, Jiseon
12
Park, Jungkun
12
Paul, Justin
12
Rahman, Zillur
12
Romaniuk, Jenni
12
Septianto, Felix
12
Sreejesh, S.
12
Swoboda, Bernhard
12
Vrontis, Demetris
12
Bagozzi, Richard P.
11
Grohmann, Bianca
11
Johnson, Lester W.
11
Sung, Yongjun
11
Augusto, Mário Gomes
10
Dwivedi, Abhishek
10
Heere, Bob
10
Kaufmann, Hans Rüdiger
10
Keller, Kevin Lane
10
King, Ceridwyn
10
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Published in...
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Asia Pacific journal of marketing and logistics
4
The journal of brand management : an international journal
3
European journal of marketing
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
Journal of retailing and consumer services
2
Journal of strategic marketing
2
Society and business review
2
Young consumers : insight and ideas for responsible marketers
2
International journal of hospitality management
1
International journal of retail and distribution management
1
Journal of business research : JBR
1
Journal of consumer marketing
1
Journal of fashion marketing and management
1
Journal of marketing for higher education
1
Marketing intelligence & planning
1
Qualitative market research : an international journal
1
The marketing review
1
Tourism management : research, policies, practice
1
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ECONIS (ZBW)
29
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1
What is in a game? : the impact of advergame design and reward elements on gamers' brand patronage
Sarkar, Juhi Gahlot
;
Sarkar, Abhigyan
;
Sreejesh, S.
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
10
,
pp. 2538-2564
Persistent link: https://www.econbiz.de/10014430265
Saved in:
2
Deciphering factors that make a narcissistically loved salon brand
Sarkar, Abhigyan
;
Sarkar, Juhi Gahlot
;
Jain, Kokil
; …
- In:
International journal of retail and distribution management
51
(
2023
)
11
,
pp. 1497-1515
Persistent link: https://www.econbiz.de/10014484101
Saved in:
3
The effects of B2B sustainable brand positioning on relationship outcomes
Casidy, Riza
;
Lie, David Sugianto
- In:
Industrial marketing management : the international …
109
(
2023
),
pp. 245-256
Persistent link: https://www.econbiz.de/10014282237
Saved in:
4
S/he styles : narcissistic fashion apparel consumption in India
Sarkar, Juhi Gahlot
;
Sarkar, Abhigyan
- In:
Journal of consumer marketing
39
(
2022
)
1
,
pp. 55-65
Persistent link: https://www.econbiz.de/10013165312
Saved in:
5
Customer brand engagement and co-production : an examination of key boundary conditions in the sharing economy
Casidy, Riza
;
Leckie, Civilai
;
Nyadzayo, Munyaradzi
; …
- In:
European journal of marketing
56
(
2022
)
10
,
pp. 2594-2621
Persistent link: https://www.econbiz.de/10013457378
Saved in:
6
Prosumption through advergames : leveraging on advergame format and reward elements to create a sacred brand
Sarkar, Juhi Gahlot
;
Sarkar, Abhigyan
;
Sreejesh, S.
- In:
European journal of marketing
56
(
2022
)
10
,
pp. 2649-2676
Persistent link: https://www.econbiz.de/10013457380
Saved in:
7
Managing customers' undesirable responses towards hospitality service brands during service failure : the moderating role of other customer perception
Sarkar, Abhigyan
;
Sarkar, Juhi Gahlot
;
Sreejesh, S.
- In:
International journal of hospitality management
94
(
2021
),
pp. 1-14
Persistent link: https://www.econbiz.de/10012495095
Saved in:
8
Empirically examining the psychological mechanism of a loved and trusted business school brand
Dass, Sumanjit
;
Popli, Sapna
;
Sarkar, Abhigyan
;
Sarkar, …
- In:
Journal of marketing for higher education
31
(
2021
)
1
,
pp. 23-40
Persistent link: https://www.econbiz.de/10012549775
Saved in:
9
The "right-to-refuse-service" paradox : other customers' perception of discretionary service denial
Sarkar, Juhi Gahlot
;
Sarkar, Abhigyan
;
Balaji, M. S.
- In:
Journal of business research : JBR
121
(
2020
),
pp. 686-695
Persistent link: https://www.econbiz.de/10012417387
Saved in:
10
You are so embarrassing, still, I hate you less! : investigating consumers' brand embarrassment and brand hate
Sarkar, Abhigyan
;
Sarkar, Juhi Gahlot
;
Sreejesh, S.
; …
- In:
The journal of brand management : an international journal
27
(
2020
)
1
,
pp. 93-107
Persistent link: https://www.econbiz.de/10012297797
Saved in:
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