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~person:"Casidy, Riza"
~subject:"Brand image"
~subject:"Dienstleistungsqualität"
~subject:"Supplier relationship management"
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Brand image
Dienstleistungsqualität
Supplier relationship management
Beziehungsmarketing
18
Relationship marketing
18
Consumer behaviour
9
Customer satisfaction
9
Konsumentenverhalten
9
Kundenzufriedenheit
9
Brand management
7
Lieferantenmanagement
7
Markenführung
7
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5
Business-to-business marketing
5
Higher education institution
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Hochschule
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Marketingmanagement
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Service quality
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WOM
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Markenimage
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Students
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Casidy, Riza
Bruhn, Manfred
38
Han, Heesup
27
Gil Saura, Irene
26
Svensson, Göran
24
Prentice, Catherine
23
Mattila, Anna S.
20
Homburg, Christian
19
Loureiro, Sandra Maria Correia
19
Hollebeek, Linda D.
17
Hyun, Sunghyup Sean
15
Japutra, Arnold
15
Quach, Sara
15
Balaji, M. S.
14
Bauer, Hans H.
13
King, Ceridwyn
13
Klaus, Philipp
13
Kumar, V.
13
McColl-Kennedy, Janet R.
13
Thaichon, Park
13
Edvardsson, Bo
12
Gong, Taeshik
12
Kleinaltenkamp, Michael
12
Kumar, Vikas
12
Rahman, Zillur
12
Roberts-Lombard, Mornay
12
Sreejesh, S.
12
Ahlert, Dieter
11
Bilgihan, Anil
11
Johnson, Lester W.
11
Qu, Hailin
11
Roy, Sanjit
11
Sarkar, Abhigyan
11
Usman, Osly
11
Šerić, Maja
11
Bang, Nguyen
10
Evanschitzky, Heiner
10
Grönroos, Christian
10
Gustafsson, Anders
10
Khan, Imran
10
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Industrial marketing management : the international journal for industrial and high-tech firms
5
Australasian marketing journal
1
Journal of nonprofit & public sector marketing
1
Journal of retailing and consumer services
1
Services marketing quarterly
1
The journal of brand management : an international journal
1
The journal of business & industrial marketing
1
Tourism management : research, policies, practice
1
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ECONIS (ZBW)
12
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1
Maximizing customer adoption outcomes in emerging industrial markets via supplier innovativeness and relationship quality
Nyadzayo, Munyaradzi
;
Casidy, Riza
;
Mohan, Mayoor
- In:
The journal of business & industrial marketing
38
(
2023
)
4
,
pp. 958-973
Persistent link: https://www.econbiz.de/10014227520
Saved in:
2
The effects of B2B sustainable brand positioning on relationship outcomes
Casidy, Riza
;
Lie, David Sugianto
- In:
Industrial marketing management : the international …
109
(
2023
),
pp. 245-256
Persistent link: https://www.econbiz.de/10014282237
Saved in:
3
The effects of supplier B2B sustainability positioning on buyer performance : the role of trust
Casidy, Riza
;
Yan, Li
- In:
Industrial marketing management : the international …
102
(
2022
),
pp. 311-323
Persistent link: https://www.econbiz.de/10013259087
Saved in:
4
Customer identification : the missing link between relationship quality and supplier performance
Mohan, Mayoor
;
Nyadzayo, Munyaradzi W.
;
Casidy, Riza
- In:
Industrial marketing management : the international …
97
(
2021
),
pp. 220-232
Persistent link: https://www.econbiz.de/10013206320
Saved in:
5
Relationship factors and firms' willingness-to-pay : a comparison of east-west settings
Nyadzayo, Munyaradzi W.
;
Mohan, Mayoor
;
Casidy, Riza
- In:
Industrial marketing management : the international …
91
(
2020
),
pp. 397-410
Persistent link: https://www.econbiz.de/10012422289
Saved in:
6
Drivers and outcomes of relationship quality with professional service firms : an SME owner-manager perspective
Casidy, Riza
;
Nyadzayo, Munyaradzi
- In:
Industrial marketing management : the international …
78
(
2019
),
pp. 27-42
Persistent link: https://www.econbiz.de/10012026090
Saved in:
7
Service recovery, justice perception, and forgiveness : the "other customers" perspectives
Shin, Hyunju
;
Casidy, Riza
;
Mattila, Anna S.
- In:
Services marketing quarterly
39
(
2018
)
1
,
pp. 1-21
Persistent link: https://www.econbiz.de/10011804112
Saved in:
8
Enhancing hotel brand performance through fostering brand relationship orientation in the minds of consumers
Casidy, Riza
;
Wymer, Walter
;
O'Cass, Aron
- In:
Tourism management : research, policies, practice
66
(
2018
),
pp. 72-84
Persistent link: https://www.econbiz.de/10011813817
Saved in:
9
The effects of harm directions and service recovery strategies on customer forgiveness and negative word-of-mouth intentions
Casidy, Riza
;
Shin, Hyunju
- In:
Journal of retailing and consumer services
27
(
2015
),
pp. 103-112
Persistent link: https://www.econbiz.de/10011388094
Saved in:
10
The impact of brand strength on satisfaction, loxaltry and WOM : an empirical examination in the higher education sector
Casidy, Riza
;
Wymer, Walter
- In:
The journal of brand management : an international journal
22
(
2015
)
2
,
pp. 117-135
Persistent link: https://www.econbiz.de/10011288584
Saved in:
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