Relationship factors and firms' willingness-to-pay : a comparison of east-west settings
Year of publication: |
2020
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Authors: | Nyadzayo, Munyaradzi W. ; Mohan, Mayoor ; Casidy, Riza |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 91.2020, p. 397-410
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Subject: | Cross-cultural | Relationship quality | WTP | Relationship marketing | Emerging markets | Beziehungsmarketing | Zahlungsbereitschaftsanalyse | Willingness to pay | Schwellenländer | Emerging economies | Lieferantenmanagement | Supplier relationship management | Internationales Marketing | International marketing |
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