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~person:"Cassia, Fabio"
~subject:"Beziehungsmarketing"
~subject:"Strategisches Management"
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Beziehungsmarketing
Strategisches Management
Betriebliche Wertschöpfung
6
Value creation
6
Relationship marketing
4
Customer integration
3
Kundenintegration
3
Customer value
2
Dienstleistungsqualität
2
Kundenwert
2
Service logic
2
Service quality
2
B-to-B-Marketing
1
Brand
1
Brand management
1
Bundling strategy
1
Business-to-business branding
1
Business-to-business marketing
1
Co-branding
1
Co-creation
1
Component branding
1
Consumer behaviour
1
Customer experiences
1
Customer satisfaction
1
Development aid
1
Dienstleistung
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Dienstleistungsmanagement
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Entwicklungshilfe
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Environment
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Ingredient branding
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Italien
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Italy
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Lebensqualität
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Cassia, Fabio
Kowalkowski, Christian
10
Reichwald, Ralf
10
Bruhn, Manfred
9
Kleinaltenkamp, Michael
9
Kohtamäki, Marko
9
Madhani, Pankaj M.
9
Vargo, Stephen L.
9
Gebauer, Heiko
8
Piller, Frank T.
8
Le Nguyen Hau
7
Busser, James A.
6
Edvardsson, Bo
6
Grönroos, Christian
6
Heinonen, Kristina
6
McColl-Kennedy, Janet R.
6
Ramaswamy, Venkatram
6
Shulga, Lenna V.
6
Bach, Norbert
5
Becker, Wolfgang
5
Daidj, Nabyla
5
Hadwich, Karsten
5
Itani, Omar S.
5
Jaakkola, Elina
5
Keränen, Joona
5
Lay, Gunter
5
Lusch, Robert F.
5
Parida, Vinit
5
Pedersen, Torben
5
Rabetino, Rodrigo
5
Shapira, Roy
5
Thaichon, Park
5
Witell, Lars
5
Zingales, Luigi
5
Aarikka-Stenroos, Leena
4
Ahlert, Dieter
4
Arx, Sabina von
4
Beckmann, Markus
4
Brodie, Roderick J.
4
Clauß, Thomas
4
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The TQM journal : the international review of organizational improvement
2
Management decision : MD
1
World review of entrepreneurship, management and sustainable development
1
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ECONIS (ZBW)
4
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1
Service-based vs. goods-based positioning of the product concept : effects on customer perceived value
Cassia, Fabio
;
Ugolini, Marta Maria
;
Cobelli, Nicola
; …
- In:
The TQM journal : the international review of …
27
(
2015
)
2
,
pp. 247-255
Persistent link: https://www.econbiz.de/10011298016
Saved in:
2
Industry-based issues in the provision of hearing aids in Italy
Cobelli, Nicola
;
Ugolini, Marta Maria
;
Cassia, Fabio
; …
- In:
World review of entrepreneurship, management and …
14
(
2018
)
3
,
pp. 377-388
Persistent link: https://www.econbiz.de/10011884386
Saved in:
3
Evaluating the outcomes of service ecosystems : the interplay between ecosystem well-being and customer well-being
Baccarani, Claudio
;
Cassia, Fabio
- In:
The TQM journal : the international review of …
29
(
2017
)
6
,
pp. 834-846
Persistent link: https://www.econbiz.de/10011804576
Saved in:
4
Mutual value creation in component co-branding relationships
Cassia, Fabio
;
Magno, Francesca
;
Ugolini, Marta
- In:
Management decision : MD
53
(
2015
)
8
,
pp. 1883-1898
Persistent link: https://www.econbiz.de/10011406980
Saved in:
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