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~person:"Castan, Björn"
~person:"Germann, Frank"
~subject:"Messung"
~subject:"United States"
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Castan, Björn
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Marketing accountability for marketing and non-marketing outcomes
1
Online Targeting und Controlling : Grundlagen - Anwendungsfelder - Praxisbeispiele
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ECONIS (ZBW)
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Do retailers get blamed when manufacturer brands fail? : measurement of multiloci attributions and spillover effects
Germann, Frank
;
Hess, Ronald L. <Jr.>
;
Meloy, Margaret G.
- In:
Marketing accountability for marketing and …
,
(pp. 111-128)
.
2021
Persistent link: https://www.econbiz.de/10012653923
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Qualitative Wirkungsmessung von Online-Marketing
Castan, Björn
- In:
Online Targeting und Controlling : Grundlagen - …
,
(pp. 169-184)
.
2011
Persistent link: https://www.econbiz.de/10009156056
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