Do retailers get blamed when manufacturer brands fail? : measurement of multiloci attributions and spillover effects
Frank Germann, Ronald L. Hess and Margaret G. Meloy
| Year of publication: |
2021
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|---|---|
| Authors: | Germann, Frank ; Hess, Ronald L. <Jr.> ; Meloy, Margaret G. |
| Published in: |
Marketing accountability for marketing and non-marketing outcomes. - Bingley, UK : Emerald Publishing, ISBN 978-1-83867-564-6. - 2021, p. 111-128
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| Subject: | Multiloci measurement | measurement of attributions and responsibility | failures | store image | brand equity | blame | Markenimage | Brand image | Messung | Measurement | Spillover-Effekt | Spillover effect | Konsumentenverhalten | Consumer behaviour | Firmenimage | Corporate reputation | Markenartikel | Brand | Einzelhandel | Retail trade |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.1108/S1548-643520210000018005 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012653923