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~person:"Cavusgil, S. Tamer"
~person:"Samiee, Saeed"
~person:"Sousa, Carlos M. P."
~subject:"Standardisierung"
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Standardisierung
International marketing
63
Internationales Marketing
63
Export
13
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11
Multinationales Unternehmen
10
Transnational corporation
10
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Cavusgil, S. Tamer
Samiee, Saeed
Sousa, Carlos M. P.
Kotulla, Thomas
7
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5
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3
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Handbook of research in international marketing
1
International marketing ; Vol. 2
1
International marketing ; Vol. V
1
Journal of hospitality and tourism insights
1
Management international review : mir ; journal of international business
1
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ECONIS (ZBW)
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Does a highly standardized international advertising campaign contribute to the enhancement of destination image? : evidence from Turkey
Uner, M. Mithat
;
Karatepe, Osman M.
;
Cavusgil, S. Tamer
; …
- In:
Journal of hospitality and tourism insights
6
(
2023
)
3
,
pp. 1169-1187
Persistent link: https://www.econbiz.de/10014364003
Saved in:
2
International
marketing
standardization : a meta-analytic estimation of its antecedents and consequences
Tan, Qun
;
Sousa, Carlos M. P.
- In:
Management international review : mir ; journal of …
53
(
2013
)
5
,
pp. 711-739
Persistent link: https://www.econbiz.de/10010198051
Saved in:
3
The standarization construct in
international
marketing
: earlier conceptualization and suggestions for further development
Yaprak, Attila
;
Xu, Shichun
;
Cavusgil, S. Tamer
- In:
Handbook of research in international marketing
,
(pp. 190-208)
.
2011
Persistent link: https://www.econbiz.de/10009387372
Saved in:
4
The influence of global marketing standardization on performance
Samiee, Saeed
;
Roth, Kendall
-
2008
Persistent link: https://www.econbiz.de/10003655951
Saved in:
5
The influence of global marketing standardization on performance
Samiee, Saeed
;
Roth, Kendall
-
2006
Persistent link: https://www.econbiz.de/10003410810
Saved in:
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