The influence of global marketing standardization on performance
Year of publication: |
2008
|
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Authors: | Samiee, Saeed ; Roth, Kendall |
Published in: |
International marketing ; Vol. 2. - Cheltenham [u.a.] : Edward Elgar. - 2008, p. 278-294
|
Subject: | Standardisierung | Standardization | Internationales Marketing | International marketing | Multinationales Unternehmen | Transnational corporation |
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