The influence of global marketing standardization on performance
Saeed Samiee; Kendall Roth
| Year of publication: |
2008
|
|---|---|
| Authors: | Samiee, Saeed ; Roth, Kendall |
| Published in: |
International marketing ; Vol. 2. - Cheltenham [u.a.] : Edward Elgar. - 2008, p. 278-294
|
| Subject: | Standardisierung | Standardization | Internationales Marketing | International marketing | Multinationales Unternehmen | Transnational corporation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section ; Reprint |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003655951