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~person:"Cavusgil, S. Tamer"
~person:"Samiee, Saeed"
~person:"Sousa, Carlos M. P."
~type_genre:"Aufsatz im Buch"
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Search: subject:"International marketing"
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International marketing
15
Internationales Marketing
15
Marketing management
4
Marketingmanagement
4
Export
3
Multinationales Unternehmen
3
Standardisierung
3
Standardization
3
Transnational corporation
3
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2
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1967-2007
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Country image
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International marketing research
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Internationale Marktforschung
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Aufsatz im Buch
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16
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Cavusgil, S. Tamer
Samiee, Saeed
Sousa, Carlos M. P.
Douglas, Susan P.
13
Kotabe, Masaaki
10
Meissner, Hans Günther
9
Craig, C. S.
8
Zentes, Joachim
7
Solberg, Carl Arthur
6
Andersson, Svante
5
Czinkota, Michael R.
5
Ghauri, Pervez N.
5
Griffith, David A.
5
Jain, Subhash C.
5
Leonidou, Leonidas C.
5
Lingenfelder, Michael
5
Morschett, Dirk
5
Sander, Matthias
5
Schramm-Klein, Hanna
5
Svensson, Göran
5
Aulakh, Preet S.
4
Diamantopoulos, Adamantios
4
Katsikeas, Constantine S.
4
Knight, Gary A.
4
Kowalik, Izabela
4
Okazaki, Shintaro
4
Schmid, Stefan
4
Sinkovics, Rudolf R.
4
Swoboda, Bernhard
4
Wilkinson, Timothy J.
4
Yip, George S.
4
Aurifeille, Jacques-Marie
3
Buckley, Peter J.
3
Diehl, Sandra
3
Elg, Ulf
3
Hu, Zuohao
3
Johansson, Johny K.
3
Julian, Craig C.
3
Kjeldgaard, Dannie
3
Koed Madsen, Tage
3
Kumar, V.
3
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Handbook of research in international marketing
3
International marketing ; Vol. 2
2
International marketing ; Vol. V
2
The SAGE handbook of international marketing
2
Handbook on cross-cultural marketing
1
International business strategy : theory and practice
1
International marketing ; Vol. 1
1
International marketing ; Vol. I
1
International marketing ; Vol. II
1
International marketing in rapidly changing environments
1
Research handbook on foreign exit, relocation and re-entry : theoretical perspectives and empirical evidence
1
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ECONIS (ZBW)
16
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16
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date (oldest first)
1
How do international performance, marketing capabilities and market turbulence jointly influence a foreign exit decision?
Tan, Qun
;
Sousa, Carlos M. P.
- In:
Research handbook on foreign exit, relocation and …
,
(pp. 136-158)
.
2022
Persistent link: https://www.econbiz.de/10013462381
Saved in:
2
The country image literature : intellectual basis and future research directions
Samiee, Saeed
;
Chabowski, Brian R.
- In:
Handbook on cross-cultural marketing
,
(pp. 37-50)
.
2020
Persistent link: https://www.econbiz.de/10013459416
Saved in:
3
Mimetic and experimental effects in
international
marketing
alliance formations of US pharmaceutical firms
Yeniyurt, Sengun
;
Townsend, Janell D.
;
Cavusgil, S. Tamer
; …
- In:
International business strategy : theory and practice
,
(pp. 323-347)
.
2015
Persistent link: https://www.econbiz.de/10010493542
Saved in:
4
Examining the relationship between market orientation and export performance : the moderating role of competitive intensity
Lengler, Jorge F. B.
;
Sousa, Carlos M. P.
;
Marques, Catarina
- In:
International marketing in rapidly changing environments
,
(pp. 75-102)
.
2013
Persistent link: https://www.econbiz.de/10010204813
Saved in:
5
Relevance and rigor in
international
marketing
research : developments in product and brand origin line of inquiry
Samiee, Saeed
;
Leonidou, Leonides C.
- In:
Handbook of research in international marketing
,
(pp. 68-87)
.
2011
Persistent link: https://www.econbiz.de/10009385449
Saved in:
6
Managerial determinants of export performance : direct and moderating effects
Sousa, Carlos M. P.
;
Ruzo, Emilio
- In:
Handbook of research in international marketing
,
(pp. 249-266)
.
2011
Persistent link: https://www.econbiz.de/10009387367
Saved in:
7
The standarization construct in
international
marketing
: earlier conceptualization and suggestions for further development
Yaprak, Attila
;
Xu, Shichun
;
Cavusgil, S. Tamer
- In:
Handbook of research in international marketing
,
(pp. 190-208)
.
2011
Persistent link: https://www.econbiz.de/10009387372
Saved in:
8
Research into exporting : theoretical, methodological, and empirical insights
Katsikeas, Constantine S.
;
Leonidou, Leonidas C.
; …
- In:
The SAGE handbook of international marketing
,
(pp. 165-182)
.
2009
Persistent link: https://www.econbiz.de/10003792074
Saved in:
9
Uniformity versus conformity : the standardization issue in
international
marketing
strategy
Samiee, Saeed
;
Ktsikeas, Constantine S.
;
Theodosiou, Marios
- In:
The SAGE handbook of international marketing
,
(pp. 303-321)
.
2009
Persistent link: https://www.econbiz.de/10003792106
Saved in:
10
Perspectives : knowledge development in
international
marketing
Cavusgil, S. Tamer
-
2008
Persistent link: https://www.econbiz.de/10003654986
Saved in:
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