Relevance and rigor in international marketing research : developments in product and brand origin line of inquiry
Saeed Samiee and Leonides C. Leonidou
| Year of publication: |
2011
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|---|---|
| Authors: | Samiee, Saeed ; Leonidou, Leonides C. |
| Published in: |
Handbook of research in international marketing. - Cheltenham [u.a.] : Elgar, ISBN 1-84980-302-1. - 2011, p. 68-87
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| Subject: | Internationales Marketing | International marketing | Markenartikel | Brand | Marktforschung | Market research | Ursprungsregeln | Rules of origin |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009385449