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~person:"Cayla, Juliien"
~person:"Gan Loo Geok, Lydia"
~person:"Yang, Zhenlin"
~subject:"Werbewirkung"
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Brand mascots as organisational totems
Cayla, Juliien
- In:
Journal of marketing management : MM
29
(
2013
)
1/2
,
pp. 86-104
Persistent link: https://www.econbiz.de/10009733439
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