Brand mascots as organisational totems
Juliien Cayla
| Year of publication: |
2013
|
|---|---|
| Authors: | Cayla, Juliien |
| Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 645971-7. - Vol. 29.2013, 1/2, p. 86-104
|
| Subject: | Anthropologie | Anthropology | Tiere | Animals | Organisationstheorie | Organization theory | Spielwaren | Toys | Werbewirkung | Advertising effects |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009733439