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~person:"Cengiz, Hakan"
~person:"Thaichon, Paramaporn"
~person:"Verma, Pranay"
~subject:"Brand image"
~subject:"Vertrauen"
~subject:"behavioral loyalty"
~type_genre:"Aufsatz in Zeitschrift"
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Brand image
Vertrauen
behavioral loyalty
Beziehungsmarketing
4
Consumer behaviour
4
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Relationship marketing
4
Customer satisfaction
3
Kundenzufriedenheit
3
attitudinal loyalty
3
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2
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2
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2
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2
Age profile
1
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Attitudinal loyalty
1
Behavioural intentions
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Brand
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1
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1
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1
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Cengiz, Hakan
Thaichon, Paramaporn
Verma, Pranay
Kharouf, Husni
2
Sekhon, Harjit
2
Thaichon, Park
2
Abu Bakar bin Abdul Hamid
1
Afridi, Sajjad Ahmad
1
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1
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1
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1
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1
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Farmaki, Anna
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of international food & agribusiness marketing
1
Services marketing quarterly
1
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ECONIS (ZBW)
3
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1
Impact of brand engagement on behavioral loyalty, brand equity and WOM through
attitudinal
loyalty
Goyal, Anita
;
Verma, Pranay
- In:
Journal of international food & agribusiness marketing
35
(
2023
)
1
,
pp. 88-109
Persistent link: https://www.econbiz.de/10013549084
Saved in:
2
The effect of materialism, satisfaction and trust upon
attitudinal
loyalty
: the case of denims
Verma, Pranay
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
4
,
pp. 467-486
Persistent link: https://www.econbiz.de/10012622601
Saved in:
3
The moderating role of age in customer loyalty formation process
Thaichon, Paramaporn
;
Lobo, Antonio
;
Quach, Sara
- In:
Services marketing quarterly
37
(
2016
)
1
,
pp. 52-70
Persistent link: https://www.econbiz.de/10011452149
Saved in:
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