The moderating role of age in customer loyalty formation process
Year of publication: |
January-March 2016
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Authors: | Thaichon, Paramaporn ; Lobo, Antonio ; Quach, Sara |
Published in: |
Services marketing quarterly. - New York, NY : Haworth Press, ISSN 1533-2969, ZDB-ID 2050792-6. - Vol. 37.2016, 1, p. 52-70
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Subject: | Age profile | attitudinal loyalty | behavioral loyalty | customer commitment | customer satisfaction | Internet service provider | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Customer satisfaction | Konsumentenverhalten | Consumer behaviour | Dienstleistungsqualität | Service quality | Digitale Dienste | Web-based service |
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