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~person:"Centeno, Edgar"
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Centeno, Edgar
Esch, Franz-Rudolf
140
Burmann, Christoph
128
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98
Melewar, T. C.
76
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66
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Journal of business research : JBR
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Marketing intelligence & planning
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ECONIS (ZBW)
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An empirical examination of human brand authenticity as a driver of brand love
Osorio, Maria Lucila
;
Centeno, Edgar
;
Cambra-Fierro, Jesus
- In:
Journal of business research : JBR
165
(
2023
),
pp. 1-8
Persistent link: https://www.econbiz.de/10014332150
Saved in:
2
In search of fit or authenticity? : a product-type consumer decision in celebrity brand extensions
Osorio, María Lucila
;
Centeno, Edgar
;
Cambra-Fierro, Jesús
- In:
The journal of product & brand management
31
(
2022
)
6
,
pp. 841-853
Persistent link: https://www.econbiz.de/10013407559
Saved in:
3
The five phases of SME brand-building
Centeno, Edgar
;
Hart, Susan
;
Dinnie, Keith
- In:
The journal of brand management : an international journal
20
(
2012/13
)
6
,
pp. 445-457
Persistent link: https://www.econbiz.de/10009766389
Saved in:
4
The use of communication activities in the development of small to medium-sized enterprise brands
Centeno, Edgar
;
Hart, Susan
- In:
Marketing intelligence & planning
30
(
2012
)
2
,
pp. 250-265
Persistent link: https://www.econbiz.de/10009570956
Saved in:
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