//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Cerf, Moran"
~person:"Venkatraman, Vinod"
~subject:"Konsumentenverhalten"
~subject:"Werbewirkung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Neurowissenschaften"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Konsumentenverhalten
Werbewirkung
Neuroscience
12
Neurowissenschaften
12
Consumer behaviour
6
Biometrics
4
Biometrie
4
Neuromarketing
3
neuroscience
3
Cognition
2
Emotion
2
Kognition
2
consumer neuroscience
2
Advertising
1
Advertising effects
1
Angst
1
Anlageverhalten
1
Anxiety
1
Arbeitsgruppe
1
Behavioral economics
1
Behavioural finance
1
Betriebswirtschaftslehre
1
Business economics
1
Business start-up
1
Climate change
1
Communication
1
Cross-Brain Correlation (CBC)
1
Data Mining
1
Data mining
1
Data protection
1
Datenschutz
1
Decision
1
Engagement
1
Entrepreneurship
1
Entscheidung
1
Experiment
1
Forecasting model
1
Future of biometrics and neuroscience
1
Gesundheitswesen
1
Health care system
1
Institutional investor
1
more ...
less ...
Online availability
All
Free
1
Undetermined
1
Type of publication
All
Article
5
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
5
Aufsatz in Zeitschrift
5
Lehrbuch
1
Textbook
1
Language
All
English
6
Author
All
Cerf, Moran
Venkatraman, Vinod
Kenning, Peter
11
Hubert, Anita Mirja
10
Plassmann, Hilke
10
Gutjahr, Gert
6
Karmarkar, Uma R.
5
Smidts, Ale
5
Sánchez-Fernández, Juan
5
Hubert, Marco
4
Preilowski, Bruno
4
Bagozzi, Richard P.
3
Bechara, Antoine
3
Boksem, Maarten A. S.
3
Casado-Aranda, Luis-Alberto
3
Linzmajer, Marc
3
Pozharliev, Rumen
3
Reimann, Martin
3
Scheier, Christian
3
Verbeke, Willem J. M. I.
3
Zaichkowsky, Judith Lynne
3
Agarwal, Sharad
2
Ahlert, Dieter
2
Borawska, Anna
2
Boshoff, Christo
2
Chan, Hang-Yee
2
Clithero, John A.
2
De Angelis, Matteo
2
Dietvorst, Roeland C.
2
Dutta, Tanusree
2
Garcia-Garcia, Manuel
2
Guerreiro, João Pedro Silva Martins
2
Hsu, Ming
2
Huettel, Scott A.
2
Ibáñez-Zapata, José-Ángel
2
Kennedy, Rachel
2
Knutson, Brian
2
Krampe, Caspar
2
Krishna, Aradhna
2
Lajante, Mathieu
2
more ...
less ...
Published in...
All
Journal of marketing research : JMR
3
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Psychology & marketing
1
Source
All
ECONIS (ZBW)
6
Showing
1
-
6
of
6
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The heart, brain, and body of marketing : complementary roles of neurophysiological measures in tracking emotions, memory, and ad effectiveness
Baldo, Davide
;
Viswanathan, Vaidyanathan S.
;
Timpone, …
- In:
Psychology & marketing
39
(
2022
)
10
,
pp. 1979-1991
Persistent link: https://www.econbiz.de/10013465135
Saved in:
2
A ticket for your thoughts : method for predicting content recall and sales using neural similarity of moviegoers
Barnett, Samuel B.
;
Cerf, Moran
- In:
Journal of consumer research : JCR ; an …
44
(
2017
)
1
,
pp. 160-181
Persistent link: https://www.econbiz.de/10011763945
Saved in:
3
Consumer neuroscience
Cerf, Moran
(
ed.
);
Garcia-Garcia, Manuel
(
ed.
); …
-
2017
Persistent link: https://www.econbiz.de/10011636294
Saved in:
4
Using single-neuron recording in marketing : opportunities, challenges, and an application to fear enhancement in communications
Cerf, Moran
;
Greenleaf, Eric A.
;
Meyvis, Tom
;
Morwitz, …
- In:
Journal of marketing research : JMR
52
(
2015
)
4
,
pp. 530-545
Persistent link: https://www.econbiz.de/10011337503
Saved in:
5
Predicting advertising success beyond traditional measures : new insights from neurophysiological methods and market response modeling
Venkatraman, Vinod
;
Dimoka, Angelika
;
Pavlou, Paul A.
; …
- In:
Journal of marketing research : JMR
52
(
2015
)
4
,
pp. 436-452
Persistent link: https://www.econbiz.de/10011337515
Saved in:
6
Consumer neuroscience : applications, challenges, and possible solutions
Plassmann, Hilke
;
Venkatraman, Vinod
;
Huettel, Scott A.
; …
- In:
Journal of marketing research : JMR
52
(
2015
)
4
,
pp. 427-435
Persistent link: https://www.econbiz.de/10011337517
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->