Consumer neuroscience
edited by Moran Cerf and Manuel Garcia-Garcia
| Year of publication: |
[2017]
|
|---|---|
| Other Persons: | Cerf, Moran (ed.) ; Garcia-Garcia, Manuel (ed.) ; García y García Hispaleto, Manuel (ed.) ; Kotler, Philip (preface) |
| Publisher: |
Cambridge, Massachusetts : The MIT Press |
| Subject: | Konsumentenverhalten | Consumer behaviour | Rationalität | Rationality | Verhaltensökonomik | Behavioral economics | Neurowissenschaften | Neuroscience | Neuromarketing | Verbraucherverhalten | Psychologie |
| Description of contents: | Table of Contents [gbv.de] ; Abstract [mitpress.mit.edu] |
| Extent: | xii, 348 Seiten Illustrationen, Diagramme |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook |
| Language: | English |
| Notes: | Includes bibliographical references and index |
| ISBN: | 978-0-262-03659-7 ; 0-262-03659-2 |
| Classification: | Marketing ; Psychophysiologie |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011636294