//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Cervellon, Marie-Cécile"
~person:"Matthes, Jörg"
~subject:"Advertising"
~type_genre:"Article in journal"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Markenartikel"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Advertising
Consumer behaviour
10
Konsumentenverhalten
10
Advertising effects
9
Werbewirkung
9
Brand management
8
Markenführung
8
Brand image
7
Markenimage
7
Werbung
4
Luxury goods
3
Luxusgüter
3
Product Placement
3
Product placement
3
persuasion knowledge
3
Brand
2
Environmental consciousness
2
Green advertising
2
Green marketing
2
Internet marketing
2
Markenartikel
2
Online-Marketing
2
Umweltbewusstsein
2
Öko-Marketing
2
Airline
1
Attitude toward the ad
1
Beziehungsmarketing
1
Bibliometrics
1
Bibliometrie
1
Brand attitude
1
Brand positioning
1
Brand power
1
Business ethics
1
CSR
1
Celebrity endorsement
1
Celebrity-Werbung
1
Children
1
Corporate Social Responsibility
1
Corporate social responsibility
1
Cross-cultural
1
more ...
less ...
Online availability
All
Undetermined
2
Free
1
Type of publication
All
Article
4
Type of publication (narrower categories)
All
Article in journal
Aufsatz in Zeitschrift
4
Language
All
English
4
Author
All
Cervellon, Marie-Cécile
Matthes, Jörg
Gierl, Heribert
8
Rosengren, Sara
6
Septianto, Felix
6
Taylor, Charles Raymond
6
Buijzen, Moniek
5
Dahlén, Micael
5
Dens, Nathalie
5
Hayes, Jameson L.
5
Ko, Eunju
5
Pelsmacker, Patrick de
5
Romaniuk, Jenni
5
Rozendaal, Esther
5
Cohen, Justin
4
Hudders, Liselot
4
Keller, Kevin Lane
4
Kennedy, Rachel
4
Ketelaar, Paul E.
4
Milfeld, Tyler
4
Reijmersdal, Eva A. van
4
Srivastava, R. K.
4
Vashisht, Devika
4
Allan, David
3
Arora, Nilesh
3
Beal, Virginia
3
Bellman, Steven
3
Bernritter, Stefan F.
3
Chen, Huan
3
Faulkner, Margaret
3
Guzman, Francisco
3
Kim, Eunice
3
Kim, Eunjin
3
King, Karen Whitehill
3
Klapper, Daniel
3
Kohli, Chiranjeev
3
Kwak, Hyokjin
3
Nguyen, Cathy
3
Pittman, Matthew
3
Puzakova, Marina
3
Roy, Subhadip
3
more ...
less ...
Published in...
All
International journal of advertising : the review of marketing communications
2
Journal of business research : JBR
2
Source
All
ECONIS (ZBW)
4
Showing
1
-
4
of
4
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Comparing the effects of greenwashing claims in environmental airline advertising : perceived greenwashing, brand evaluation, and flight shame
Neureiter, Ariadne
;
Matthes, Jörg
- In:
International journal of advertising : the review of …
42
(
2023
)
3
,
pp. 461-487
Persistent link: https://www.econbiz.de/10014295201
Saved in:
2
User generated content presenting brands on social media increases young adults' purchase intention
Mayrhofer, Mira
;
Matthes, Jörg
;
Einwiller, Sabine
; …
- In:
International journal of advertising : the review of …
39
(
2020
)
1
,
pp. 166-186
Persistent link: https://www.econbiz.de/10012200476
Saved in:
3
Narrative-transportation storylines in luxury brand advertising : motivating consumer engagement
Kim, Jae-Eun
;
Lloyd, Stephen
;
Cervellon, Marie-Cécile
- In:
Journal of business research : JBR
69
(
2016
)
1
,
pp. 304-313
Persistent link: https://www.econbiz.de/10011417729
Saved in:
4
Consumers' green involvement and the persuasive effects of emotional versus functional ads
Matthes, Jörg
;
Wonneberger, Anke
;
Schmuck, Desirée
- In:
Journal of business research : JBR
67
(
2014
)
9
,
pp. 1885-1893
Persistent link: https://www.econbiz.de/10010379213
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->