Comparing the effects of greenwashing claims in environmental airline advertising : perceived greenwashing, brand evaluation, and flight shame
Year of publication: |
2023
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Authors: | Neureiter, Ariadne ; Matthes, Jörg |
Published in: |
International journal of advertising : the review of marketing communications. - Abingdon : Routledge, ISSN 1759-3948, ZDB-ID 2067926-9. - Vol. 42.2023, 3, p. 461-487
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Subject: | environmental knowledge | experiment | flight shame | flying | Green advertising | information processing | perceived greenwashing | Werbung | Advertising | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour | Fluggesellschaft | Airline | Markenimage | Brand image | Umweltmanagement | Environmental management | Umweltpolitik | Environmental policy | Umweltbewusstsein | Environmental consciousness |
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