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~person:"Chaddha, Priyanka"
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Advertising effects
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Chaddha, Priyanka
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Asian African journal of economics and econometrics
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Impact of source credibility attributes of celebrity endorsement on purchase intention of consumers in
Indian
banking
sector
Chaddha, Priyanka
;
Agarwal, Bhawna
- In:
Asian African journal of economics and econometrics
19
(
2019
)
2
,
pp. 217-229
Persistent link: https://www.econbiz.de/10012427533
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