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~person:"Chadwick, Simon"
~person:"Cobbs, Joe"
~person:"Miskell, Peter"
~type_genre:"Fallstudie"
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Unilever's (other) brand wars : retailers, private labels, and struggles for supremacy within product supply chains
Miskell, Peter
- In:
Trademarks, brands, and competitiveness
,
(pp. 215-233)
.
2013
Persistent link: https://www.econbiz.de/10009758632
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2
Legal battles for sponsorship exclusivity : the cases of the World Cup and NASCAR
Cobbs, Joe
- In:
Sport management review
14
(
2011
)
3
,
pp. 287-296
Persistent link: https://www.econbiz.de/10009315487
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3
Unilever's (other) brand wars : retailers, private labels, and struggles for supremacy within product supply chains
Miskell, Peter
- In:
Trademarks, brands, and competitiveness
,
(pp. 215-233)
.
2010
Persistent link: https://www.econbiz.de/10003972927
Saved in:
4
Releasing latent brand equity : the case of UEFA's Champions League
Chadwick, Simon
;
Holt, Matthew
- In:
The marketing review
8
(
2008
)
2
,
pp. 147-162
Persistent link: https://www.econbiz.de/10003720887
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