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~person:"Chadwick, Simon"
~person:"Parganas, Petros"
~subject:"Brand management"
~subject:"Consumer switching intentions"
~subject:"Konsumentenverhalten"
~subject:"brand attributes"
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Brand management
Consumer switching intentions
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Sportmarketing
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Sports marketing
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9
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9
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7
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5
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Chadwick, Simon
Parganas, Petros
Funk, Daniel C.
19
Kunkel, Thilo
19
Ko, Yong Jae
17
Biscaia, Rui
16
McDonald, Heath
16
Drayer, Joris
12
Dwyer, Brendan
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Kim, Yu Kyoum
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11
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10
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9
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8
Shuv-Ami, Avichai
8
Bennett, Gregg
7
Breuer, Christoph
7
Chanavat, Nicolas
7
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7
Koronios, Konstantinos
7
Pedersen, Paul M.
7
Schreyer, Dominik
7
Yoshida, Masayuki
7
Ahn, Taesoo
6
Baker, Thomas A., III.
6
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6
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6
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European Sport management quarterly : ESMQ
2
Entrepreneurial Innovation : Strategy and Competition Aspects
1
International journal of sports marketing & sponsorship
1
Journal of sport management : the official journal of the North American Society of Sport Management
1
The Routledge companion to contemporary brand management
1
The journal of brand management : an international journal
1
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ECONIS (ZBW)
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1
Digital innovation in sport : barriers and opportunities for branded fitness apps for fans
Fenton, Alex
;
Parry, Keith D.
;
Chadwick, Simon
; …
- In:
Entrepreneurial Innovation : Strategy and Competition …
,
(pp. 25-42)
.
2022
Persistent link: https://www.econbiz.de/10013342951
Saved in:
2
Branding in pictures : using instagram as a brand management tool in professional team sport organisations
Anagnostopoulos, Christos
;
Parganas, Petros
;
Chadwick, Simon
- In:
European Sport management quarterly : ESMQ
18
(
2018
)
4
,
pp. 413-438
Persistent link: https://www.econbiz.de/10011915244
Saved in:
3
Linking sport team sponsorship to perceived switching cost and switching intentions
Parganas, Petros
;
Papadimitriou, Dimitra
; …
- In:
European Sport management quarterly : ESMQ
17
(
2017
)
4
,
pp. 457-484
Persistent link: https://www.econbiz.de/10011773353
Saved in:
4
Effects of social media interactions on brand associations : a comparative study of soccer fan clubs
Parganas, Petros
;
Anagnostopoulos, Christos
;
Chadwick, Simon
- In:
International journal of sports marketing & sponsorship
18
(
2017
)
2
,
pp. 149-165
Persistent link: https://www.econbiz.de/10011709338
Saved in:
5
Branding in sports
Nufer, Gerd
;
Bühler, André W.
;
Chadwick, Simon
- In:
The Routledge companion to contemporary brand management
,
(pp. 536-551)
.
2016
Persistent link: https://www.econbiz.de/10011515475
Saved in:
6
Applying a communicating vessels framework to CSR value co-creation : empirical evidence from professional team sport organizations
Kolyperas, Dimitrios
;
Anagnostopoulos, Christos
; …
- In:
Journal of sport management : the official journal of …
30
(
2016
)
6
,
pp. 702-719
Persistent link: https://www.econbiz.de/10011645897
Saved in:
7
"You'll never tweet alone": managing sports brands through social media
Parganas, Petros
;
Anagrostopoulos, Christos
;
Chadwick, Simon
- In:
The journal of brand management : an international journal
22
(
2015
)
7
,
pp. 551-568
Persistent link: https://www.econbiz.de/10011392977
Saved in:
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