//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Chaffey, Dave"
~subject:"Social web"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Online-Marketing"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Social web
Online-Marketing
19
Internet marketing
18
Electronic Commerce
8
Marketing management
8
Marketingmanagement
8
E-commerce
7
Internet
4
Marketing
4
USA
3
United States
3
Innovation
2
Marketing theory
2
Marketingtheorie
2
Organisatorischer Wandel
2
Organizational change
2
Quality management
2
Qualitätsmanagement
2
Social Web
2
Beziehungsmarketing
1
Brasilien
1
Brazil
1
Computerunterstütztes Verfahren
1
Digitalisierung
1
Digitization
1
Direct marketing
1
Direktmarketing
1
E-Mail
1
E-mail
1
Lehrbuch
1
Relationship marketing
1
Telemarketing
1
Theorie
1
Theory
1
Viral marketing
1
Virales Marketing
1
Web analytics
1
Webanalyse
1
more ...
less ...
Type of publication
All
Article
1
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Case study
1
Fallstudie
1
Lehrbuch
1
Textbook
1
Language
All
English
2
Author
All
Chaffey, Dave
Dwivedi, Yogesh Kumar
15
Law, Chun Hung Roberts
14
Filieri, Raffaele
13
Loureiro, Sandra Maria Correia
13
Rita, Paulo
13
Harrigan, Paul
12
Kreutzer, Ralf T.
12
Ozuem, Wilson
12
Hajli, Nick
11
Karjaluoto, Heikki
11
Sabatini, Fabio
11
Schweidel, David A.
11
Bigné Alcañiz, J. Enrique
10
Hollebeek, Linda D.
10
Martínez-López, Francisco J.
10
Stephen, Andrew T.
10
Choi, Yung Kyun
9
Kumar, Vikas
9
Schivinski, Bruno
9
Scott, David Meerman
9
Tan, Yong
9
Fogel, Joshua
8
Hennig-Thurau, Thorsten
8
Hinson, Robert
8
Moe, Wendy W.
8
Seo, Yuri
8
Skiera, Bernd
8
Thaichon, Park
8
Yoon, Sukki
8
Bilgihan, Anil
7
Constantinides, Efthymios
7
Gretzel, Ulrike
7
Grewal, Dhruv
7
Haenlein, Michael
7
Hoffman, Donna L.
7
Hong, Yili
7
Kim, Juran
7
Ko, Eunju
7
Michaelidou, Nina
7
Milne, George R.
7
more ...
less ...
Published in...
All
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Digital marketing
Chaffey, Dave
;
Ellis-Chadwick, Fiona
-
2019
-
Seventh edition
Persistent link: https://www.econbiz.de/10011942040
Saved in:
2
From web analytics to digital marketing optimization : increasing the commercial value of digital analytics
Chaffey, Dave
;
Patron, Mark
- In:
Journal of direct, data and digital marketing practice …
14
(
2012/13
)
1
,
pp. 30-45
Persistent link: https://www.econbiz.de/10009614664
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->