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~person:"Chan, Fanny Fong Yee"
~subject:"Product Placement"
~subject:"Rundfunkpolitik"
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Product placement and its effectiveness : a systematic review and propositions for future research
Chan, Fanny Fong Yee
- In:
The marketing review
12
(
2012
)
1
,
pp. 39-60
Persistent link: https://www.econbiz.de/10009549382
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