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~person:"Chan, Kara"
~person:"Dens, Nathalie"
~subject:"Internet marketing"
~subject:"Markenführung"
~subject:"Werbung"
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Search: subject_exact:"Advertising response"
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Internet marketing
Markenführung
Werbung
Advertising effects
46
Werbewirkung
46
Consumer behaviour
26
Konsumentenverhalten
26
Advertising
20
Brand management
13
Product Placement
12
Product placement
12
Brand image
10
Markenimage
10
Gender
9
Geschlecht
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Belgien
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Belgium
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Television advertising
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Hong Kong
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Jugendliche
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China
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Online-Marketing
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Brand placement
5
Celebrity endorsement
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Celebrity-Werbung
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Markenartikel
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Brand extension
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Computerspiel
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32
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Chan, Kara
Dens, Nathalie
Pelsmacker, Patrick de
32
Wilbur, Kenneth C.
21
Esch, Franz-Rudolf
20
Septianto, Felix
20
Eisend, Martin
19
Gierl, Heribert
19
Diehl, Sandra
16
Rosengren, Sara
16
Taylor, Charles Raymond
16
Tucker, Catherine
15
Yoon, Hye Jin
15
Yoon, Sukki
15
Bauer, Hans H.
14
Dahlén, Micael
14
Kaiser, Harry M.
14
Stafford, Marla Royne
14
Terlutter, Ralf
14
Sahni, Navdeep S.
13
Sayedi, Amin
13
Ghose, Anindya
12
Jerath, Kinshuk
12
Russo, Antonio
12
Torres, Ivonne M.
12
Bellman, Steven
11
Choi, Yung Kyun
11
Evans, Nathaniel J.
11
Huber, Frank
11
Hudders, Liselot
11
Lewis, Randall A.
11
Malik, Garima
11
Reijmersdal, Eva A. van
11
Rozendaal, Esther
11
Buijzen, Moniek
10
Ford, John B.
10
Goldfarb, Avi
10
Mueller, Barbara
10
Pauwels, Koen
10
Poels, Karolien
10
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International journal of advertising : the quarterly review of marketing communications
7
Young consumers : insight and ideas for responsible marketers
3
International journal of market research : JMRS ; the journal of the Market Research Society
2
Journal of business research : JBR
2
Journal of electronic commerce research : JECR
2
Journal of marketing communications
2
The journal of consumer marketing
2
Brand management in emerging markets : theories and practice
1
Cutting edge international research
1
Electronic commerce research
1
Engaging consumers through branded entertainment and convergent media
1
International journal of advertising : the review of marketing communications
1
International review on public and non-profit marketing
1
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
1
Journal of promotion management : innovations in planning and applied research
1
Marketing letters : a journal of research in marketing
1
Services marketing quarterly
1
The journal of brand management : an international journal
1
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
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ECONIS (ZBW)
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1
The processing of native advertising compared to banner advertising : an eye-tracking experiment
De Keyzer, Freya
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1921-1940
Persistent link: https://www.econbiz.de/10014383138
Saved in:
2
From a relational approach : the persuasiveness of advertisements endorsed by celebrities and online influencers
Fan, Fei
;
Chan, Kara
- In:
Journal of promotion management : innovations in …
29
(
2023
)
5
,
pp. 735-757
Persistent link: https://www.econbiz.de/10014287742
Saved in:
3
Reader and author attitudes towards brand placement in fiction
R. Avramova, Yana
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the review of …
42
(
2023
)
5
,
pp. 835-867
Persistent link: https://www.econbiz.de/10014296428
Saved in:
4
Perception of advertisements with celebrity endorsement among mature consumers
Chan, Kara
;
Fan, Fei
- In:
Journal of marketing communications
28
(
2022
)
2
,
pp. 115-131
Persistent link: https://www.econbiz.de/10012872747
Saved in:
5
Personalized advertisements with integration of names and photographs : an eye-tracking experiment
Pfiffelmann, Jean
;
Dens, Nathalie
;
Soulez, Sébastien
- In:
Journal of business research : JBR
111
(
2020
),
pp. 196-207
Persistent link: https://www.econbiz.de/10012237800
Saved in:
6
An exploratory study on perception of celebrity endorsement in public services advertising
Chan, Kara
;
Zhang, Ting
- In:
International review on public and non-profit marketing
16
(
2019
)
2/4
,
pp. 195-209
Persistent link: https://www.econbiz.de/10012129598
Saved in:
7
How ad congruity and interactivity affect fantasy game players' attitude toward in-game advertising
Pelsmacker, Patrick de
;
Dens, Nathalie
;
Verberckmoes, Shana
- In:
Journal of electronic commerce research : JECR
20
(
2019
)
1
,
pp. 55-74
Persistent link: https://www.econbiz.de/10012156394
Saved in:
8
Better together? : harnessing the power of brand placement through program sponsorship messages
Dens, Nathalie
;
Pelsmacker, Patrick de
;
Verhellen, Yann
- In:
Journal of business research : JBR
83
(
2018
),
pp. 151-159
Persistent link: https://www.econbiz.de/10011802515
Saved in:
9
How consumers' media usage creates synergy in advertising campaigns
Dens, Nathalie
;
Pelsmacker, Patrick de
;
Goos, Peter
; …
- In:
International journal of market research : JMRS ; the …
60
(
2018
)
3
,
pp. 268-287
Persistent link: https://www.econbiz.de/10011887351
Saved in:
10
How reading in a foreign versus native language moderates the impact of repetition-induced brand placement prominence on placement responses
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
The journal of brand management : an international journal
25
(
2018
)
6
,
pp. 500-518
Persistent link: https://www.econbiz.de/10011962803
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