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~person:"Chan, Kara"
~subject:"Internet marketing"
~subject:"Markenführung"
~subject:"Werbung"
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Search: subject_exact:"Advertising response"
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Internet marketing
Markenführung
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Advertising effects
15
Werbewirkung
15
Advertising
10
Consumer behaviour
8
Konsumentenverhalten
8
Hong Kong
7
Hongkong
7
Jugendliche
7
Youth
7
China
6
Gender
6
Geschlecht
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Celebrity endorsement
4
Celebrity-Werbung
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Gender roles
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Advertising effect
2
Brand image
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Experiment
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Online-Marketing
2
Perception
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Qualitative study
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Television advertising
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Attitudes
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Chinese consumers
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Chan, Kara
Pelsmacker, Patrick de
32
Dens, Nathalie
22
Wilbur, Kenneth C.
21
Esch, Franz-Rudolf
20
Septianto, Felix
20
Eisend, Martin
19
Gierl, Heribert
19
Diehl, Sandra
16
Rosengren, Sara
16
Taylor, Charles Raymond
16
Tucker, Catherine
15
Yoon, Hye Jin
15
Yoon, Sukki
15
Bauer, Hans H.
14
Dahlén, Micael
14
Kaiser, Harry M.
14
Stafford, Marla Royne
14
Terlutter, Ralf
14
Sahni, Navdeep S.
13
Sayedi, Amin
13
Ghose, Anindya
12
Jerath, Kinshuk
12
Russo, Antonio
12
Torres, Ivonne M.
12
Bellman, Steven
11
Choi, Yung Kyun
11
Evans, Nathaniel J.
11
Huber, Frank
11
Hudders, Liselot
11
Lewis, Randall A.
11
Malik, Garima
11
Reijmersdal, Eva A. van
11
Rozendaal, Esther
11
Buijzen, Moniek
10
Ford, John B.
10
Goldfarb, Avi
10
Mueller, Barbara
10
Pauwels, Koen
10
Poels, Karolien
10
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Young consumers : insight and ideas for responsible marketers
3
The journal of consumer marketing
2
Cutting edge international research
1
International review on public and non-profit marketing
1
Journal of marketing communications
1
Journal of promotion management : innovations in planning and applied research
1
Services marketing quarterly
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ECONIS (ZBW)
10
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1
From a relational approach : the persuasiveness of advertisements endorsed by celebrities and online influencers
Fan, Fei
;
Chan, Kara
- In:
Journal of promotion management : innovations in …
29
(
2023
)
5
,
pp. 735-757
Persistent link: https://www.econbiz.de/10014287742
Saved in:
2
Perception of advertisements with celebrity endorsement among mature consumers
Chan, Kara
;
Fan, Fei
- In:
Journal of marketing communications
28
(
2022
)
2
,
pp. 115-131
Persistent link: https://www.econbiz.de/10012872747
Saved in:
3
An exploratory study on perception of celebrity endorsement in public services advertising
Chan, Kara
;
Zhang, Ting
- In:
International review on public and non-profit marketing
16
(
2019
)
2/4
,
pp. 195-209
Persistent link: https://www.econbiz.de/10012129598
Saved in:
4
Interpretation of female images in advertising among Chinese adolescents
Ng, Yu Leung
;
Chan, Kara
- In:
Young consumers : insight and ideas for responsible …
16
(
2015
)
2
,
pp. 222-234
Persistent link: https://www.econbiz.de/10011382842
Saved in:
5
Effectiveness of environmental advertising for hotels
Chan, Kara
;
Han, Xing
- In:
Services marketing quarterly
35
(
2014
)
4
,
pp. 289-303
Persistent link: https://www.econbiz.de/10010465670
Saved in:
6
Do females in advertisements reflect adolescents' ideal female images?
Ng, Yu Leung
;
Chan, Kara
- In:
The journal of consumer marketing
31
(
2014
)
3
,
pp. 170-176
Persistent link: https://www.econbiz.de/10010395525
Saved in:
7
How Chinese young consumers respond to gendered advertisement
Chan, Kara
;
Ng, Yu Leung
;
Liu, Jianqiong
- In:
Young consumers : insight and ideas for responsible …
15
(
2015
)
4
,
pp. 353-364
Persistent link: https://www.econbiz.de/10010469426
Saved in:
8
Consumers' attitudes toward advertising by medical professionals
Chan, Kara
;
Tsang, Lennon
;
Leung, Vivienne
- In:
The journal of consumer marketing
30
(
2013
)
4
,
pp. 328-334
Persistent link: https://www.econbiz.de/10009788907
Saved in:
9
What do adolescent girls learn about gender roles from advertising images?
Chan, Kara
;
Ng, Yu Leung
;
Williams, Russell B.
- In:
Young consumers : insight and ideas for responsible …
13
(
2012
)
4
,
pp. 357-366
Persistent link: https://www.econbiz.de/10009689301
Saved in:
10
A cross-cultural and gender-specific examination of consumer skepticism toward advertising in general vs. pharmaceutical advertising : empirical evidence from the US, Germany and C...
Diehl, Sandra
;
Terlutter, Ralf
;
Chan, Kara
;
Mueller, Barbara
- In:
Cutting edge international research
,
(pp. 297-312)
.
2010
Persistent link: https://www.econbiz.de/10003985205
Saved in:
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