Interpretation of female images in advertising among Chinese adolescents
Yu Leung Ng and Kara Chan
| Year of publication: |
2015
|
|---|---|
| Authors: | Ng, Yu Leung ; Chan, Kara |
| Published in: |
Young consumers : insight and ideas for responsible marketers. - Bingley : Emerald, ISSN 1747-3616, ZDB-ID 2253499-4. - Vol. 16.2015, 2, p. 222-234
|
| Subject: | Qualitative study | Advertising effect | Gender roles | consumer perception | Konsumentenverhalten | Consumer behaviour | Werbung | Advertising | Werbewirkung | Advertising effects | Jugendliche | Youth | Geschlecht | Gender | China | Frauen | Women |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011382842