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~person:"Chan, Tommy K. H."
~person:"Chrysochou, Polymeros"
~person:"Quach, Sara"
~subject:"Multichannel strategy"
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Search: subject:"omnichannel retailing"
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Multichannel strategy
Beziehungsmarketing
4
Multikanalvertrieb
4
Omnichannel retailing
4
Relationship marketing
4
Consumer behaviour
3
Einzelhandel
3
Konsumentenverhalten
3
Retail trade
3
Online retailing
2
Online-Handel
2
Patronage intention
2
Anticipated regret
1
Brand management
1
Brand narratives
1
Branding
1
Channel integration quality
1
Consumer empowerment
1
Consumer perception of channel integration
1
Customer engagement
1
Customer journey
1
Customer satisfaction
1
Data protection
1
Datenschutz
1
Dienstleistungsqualität
1
Discontent
1
Distribution channel
1
Kundenzufriedenheit
1
Markenführung
1
Narrative Methode
1
Narrative method
1
Omnichannel usage
1
Positive word-of-mouth
1
Preismanagement
1
Price promotion
1
Pricing strategy
1
Privacy concerns
1
Quality management
1
Qualitätsmanagement
1
Repurchase intention
1
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English
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Chan, Tommy K. H.
Chrysochou, Polymeros
Quach, Sara
Gallino, Santiago
3
Akturk, M. Serkan
2
Arora, Vibha
2
Basu, Preetam
2
Bell, David R.
2
He, Yi
2
Ketzenberg, Michael
2
Lazaris, Chris
2
Mandal, Prasenjit
2
Moreno, Antonio
2
Saha, Kushal
2
Vrechopoulos, Adam
2
Xu, Qingyun
2
Çengel, Özgür
2
Akter, Shahriar
1
Barari, Mojtaba
1
Becker, Larissa
1
Binder, Jochen
1
Both, Alina
1
Carlson, Jamie
1
Cheah, Jun-Hwa
1
Chen, Youhua
1
Chiu, Hung-Chang
1
Chong, Alain Yee Loong
1
Dayarian, Iman
1
Demirag, Ozgun Caliskan
1
Dutta, Nirankush
1
Ertekin, Necati
1
Evers, Philip T.
1
Fisher, Marshall L.
1
Gasparin, Isadora
1
Grewal, Dhruv
1
Gudergan, Siegfried
1
Gümüş, Mehmet
1
Hanh T.H. Truong
1
Heim, Gregory R.
1
Herhausen, Dennis
1
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Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
1
Asia Pacific journal of marketing and logistics
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of retailing and consumer services
1
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ECONIS (ZBW)
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1
Price promotion in
omnichannel
retailing
: how much is too much?
Quach, Sara
;
Barari, Mojtaba
;
Thaichon, Park
;
Moudrý, …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
1
,
pp. 198-213
Persistent link: https://www.econbiz.de/10013553045
Saved in:
2
Are privacy concerns still relevant? : revisiting consumer behaviour in
omnichannel
retailing
Cheah, Jun-Hwa
;
Lim, Xin-Jean
;
Hiram Ting
;
Liu, Yide
; …
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013169706
Saved in:
3
Omnichannel customer journeys : fragments of a never-ending story?
Both, Alina
;
Steinmann, Sascha
;
Chrysochou, Polymeros
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 31-38)
.
2022
Persistent link: https://www.econbiz.de/10013281203
Saved in:
4
Customer engagement through
omnichannel
retailing
: the effects of channel integration quality
Lee, Zach W. Y.
;
Chan, Tommy K. H.
;
Chong, Alain Yee Loong
- In:
Industrial marketing management : the international …
77
(
2019
),
pp. 90-101
Persistent link: https://www.econbiz.de/10012004178
Saved in:
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