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~person:"Chandon, Pierre"
~subject:"Consumer behaviour"
~subject:"Ernährungswirtschaft"
~subject:"USA"
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Consumer behaviour
Ernährungswirtschaft
USA
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Chandon, Pierre
Lopez, Rigoberto A.
13
Connor, John Murray
12
Bhuyan, Sanjib
11
Gopinath, Munisamy
8
Morrison, Catherine J.
7
Pöchtrager, Siegfried
7
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6
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Aw, Bee-yan
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Chaddad, Fabio R.
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Chrysochou, Polymeros
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Faculty & research / Insead : working paper series
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Journal of the Academy of Marketing Science
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ECONIS (ZBW)
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Healthy in the wrong way : mismatching of marketers' food claim use and consumers' preferences in the United States but not France
Chandon, Pierre
;
Cadario, Romain
-
2022
-
Revised version of 2021/40/EFE
Persistent link: https://www.econbiz.de/10013371298
Saved in:
2
Healthy in the wrong way : mismatching of marketers' food claim use and consumers' preferences in the United States but not France
Chandon, Pierre
;
Cadario, Romain
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
1
,
pp. 153-173
Persistent link: https://www.econbiz.de/10013493164
Saved in:
3
How package design and packaged-based marketing claims lead to overeating
Chandon, Pierre
-
2012
Persistent link: https://www.econbiz.de/10009625612
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