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~person:"Chandra, Aruna"
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Chandra, Aruna
Ryans jr., John K.
29
Ryans Jr, John K.
17
Baker, James C.
8
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6
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International journal of advertising : the quarterly review of marketing communications
1
Journal of international marketing
1
Marketing management : a quarterly business management publication of the American Marketing Association
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OLC EcoSci
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Examining the Intricacies of Promotion Standardization: Factors Influencing Advertising Message and Packaging
Griffith, David A.
;
Chandra, Aruna
;
Ryans Jr, John K.
- In:
Journal of international marketing
11
(
2003
)
3
,
pp. 30-47
Persistent link: https://www.econbiz.de/10007232061
Saved in:
2
Advertising standardisation in India: US multinational experience
Chandra, Aruna
;
Griffith, David A.
;
Ryans Jr, John K.
- In:
International journal of advertising : the quarterly …
21
(
2002
)
1
,
pp. 47-66
Persistent link: https://www.econbiz.de/10008119198
Saved in:
3
Global Marketing - Why India Now,?
Chandra, Aruna
;
Ryans Jr, John K.
- In:
Marketing management : a quarterly business management …
11
(
2002
)
2
,
pp. 43-45
Persistent link: https://www.econbiz.de/10007236110
Saved in:
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