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~person:"Chaney, Isabella"
~subject:"Brand management"
~subject:"Internet"
~type_genre:"Amtsdruckschrift"
~type_genre:"Book section"
~type_genre:"Glossary included"
~type_genre:"Sammelwerk"
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Luxury marketing : a challenge for theory and practice
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Luxury brands in the digital age : the trust factor
Wu, Meng-Shan
;
Chen, Cheng-hao
;
Chaney, Isabella
- In:
Luxury marketing : a challenge for theory and practice
,
(pp. 207-219)
.
2013
Persistent link: https://www.econbiz.de/10009667675
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