Luxury brands in the digital age : the trust factor
Year of publication: |
2013
|
---|---|
Authors: | Wu, Meng-Shan ; Chen, Cheng-hao ; Chaney, Isabella |
Published in: |
Luxury marketing : a challenge for theory and practice. - Wiesbaden : Springer Gabler, ISBN 3-8349-4398-3. - 2013, p. 207-219
|
Subject: | Luxusgüter | Luxury goods | Markenführung | Brand management | Online-Marketing | Internet marketing | Website | Vertrauen | Confidence |
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