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~person:"Chang, Aihwa"
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Chang, Aihwa
Kuchler, Theresa
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International journal of electronic commerce : IJEC
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Personality traits that lead members of online brand communities to participate in information sending and receiving
Chang, Aihwa
;
Hsieh, Sara H.
;
Lin, Frances
- In:
International journal of electronic commerce : IJEC
17
(
2012/13
)
3
,
pp. 37-61
Persistent link: https://www.econbiz.de/10009745722
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