Personality traits that lead members of online brand communities to participate in information sending and receiving
Aihwa Chang, Sara H. Hsieh, and Frances Lin
| Year of publication: |
2013
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|---|---|
| Authors: | Chang, Aihwa ; Hsieh, Sara H. ; Lin, Frances |
| Published in: |
International journal of electronic commerce : IJEC. - Philadelphia, Pa. : Routledge, Taylor & Francis Group, ISSN 1086-4415, ZDB-ID 1402660-0. - Vol. 17.2012/13, 3, p. 37-61
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| Subject: | 3M model | personality | traits | Persönlichkeitspsychologie | Personality psychology | Persönlichkeitsmerkmal | Personality trait | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009745722