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~person:"Chang, Ching-Hung"
~person:"Chua, Bee-Lia"
~person:"Gau, Roland"
~subject:"Persönlichkeitspsychologie"
~subject:"Sponsoring"
~subject:"behavioral intentions"
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Persönlichkeitspsychologie
Sponsoring
behavioral intentions
Consumer behaviour
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Wahrnehmung
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Chang, Ching-Hung
Chua, Bee-Lia
Gau, Roland
Rumpf, Christopher
3
Aidis, Ruta
2
Breuer, Christoph
2
Durward, David
2
Florent-Treacy, Elizabeth
2
Garber, Lawrence L.
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Han, Heesup
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He, Dan
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Shi, Kan
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Abbott, JéAnna Lanza
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Journal of travel and tourism marketing
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ECONIS (ZBW)
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1
The role of brand personality, self-congruity, and sensory experience in elucidating sky lounge users' behavior
Chua, Bee-Lia
;
Kim, Hyeon-Cheol
;
Lee, Sanghyeop
;
Han, Heesup
- In:
Journal of travel and tourism marketing
36
(
2019
)
1
,
pp. 29-42
Persistent link: https://www.econbiz.de/10012179361
Saved in:
2
Tourist perceptions of event-sponsor brand fit and sponsor brand attitude
Shu, Shih-Tung
;
King, Brian
;
Chang, Ching-Hung
- In:
Journal of travel and tourism marketing
32
(
2015
)
5/6
,
pp. 761-777
Persistent link: https://www.econbiz.de/10011387031
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