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~person:"Chang, Chun-Ming"
~person:"Faßnacht, Martin"
~person:"Simon, Carina"
~person:"Stan, Valentina"
~subject:"Konsumentenverhalten"
~subject:"Markentreue"
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Konsumentenverhalten
Markentreue
Consumer behaviour
7
Customer retention
7
Kundenbindung
7
Beziehungsmarketing
6
Relationship marketing
6
Customer satisfaction
4
Kundenzufriedenheit
4
Dienstleistungsqualität
3
Service quality
3
Social Web
3
Social web
3
Brand loyalty
2
Customer Loyalty
2
Facebook
2
Brand image
1
Brand management
1
Confidence
1
Consumer engagement
1
Consumer-brand identification
1
Corporate Image
1
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1
Customer Satisfaction
1
Customer loyalty
1
Customer service
1
Customer value
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Einzelhandel
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Firmenimage
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1
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Online-Marketing
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1
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Chang, Chun-Ming
Faßnacht, Martin
Simon, Carina
Stan, Valentina
Prentice, Catherine
4
Rodríguez del Bosque, Ignacio A.
4
Pérez, Andrea
3
Wong, IpKin Anthony
3
Aksoy, Lerzan
2
Bauer, Hans H.
2
Bowen, Gordon
2
Brunsø, Karen
2
Buoye, Alexander
2
Chen McCain, Shiang-Lih
2
Confente, Ilenia
2
Ehrenberg, Andrew S. C.
2
Glöckner, Andreas
2
Han, Heesup
2
Islam, Tahir
2
Keiningham, Timothy
2
Korkmaz, Evsen
2
Makanyeza, Charles
2
Meier, Beat
2
Melnyk, Valentyna
2
Mensah, Samuel N-A
2
Molinillo, Sebastian
2
Moongela, Hilma
2
Morell, Alexander
2
Murphy, Jamie
2
Murugan, Rajeswari
2
Nazeri, Ali
2
Ozuem, Wilson
2
Pedeliento, Giuseppe
2
Popp, Bastian
2
Pätzmann, Jens
2
Rajendran, G.
2
Ramaseshan, B.
2
Sauer, Nicola E.
2
Sharma, Piyush
2
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2
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The journal of applied business research
2
The journal of product & brand management
1
The service industries journal
1
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
1
Wissenschaftliche Schriftenreihe des Zentrums für Marktorientierte Unternehmensführung (ZMU)
1
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ECONIS (ZBW)
7
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1
Determinants of customer loyalty in online group-buying : the self-regulation mechanism
Chang, Chun-Ming
- In:
The service industries journal
43
(
2023
)
5/6
,
pp. 400-421
Persistent link: https://www.econbiz.de/10014321595
Saved in:
2
The impact of external social and internal personal forces on consumers' brand community engagement on Facebook
Simon, Carina
;
Brexendorf, Tim Oliver
;
Faßnacht, Martin
- In:
The journal of product & brand management
25
(
2016
)
5
,
pp. 409-423
Persistent link: https://www.econbiz.de/10011620585
Saved in:
3
How can social networking sites help build customer loyalty? : an empirical investigation
Chang, Chun-Ming
;
Hsu, Meng-Hsiang
;
Lee, Yi-Jung
- In:
Total quality management & business excellence : an …
27
(
2016
)
1/2
,
pp. 111-123
Persistent link: https://www.econbiz.de/10011555102
Saved in:
4
Consumer engagement on facebook : conceptual and empirical analyses
Simon, Carina
-
2016
Persistent link: https://www.econbiz.de/10011886592
Saved in:
5
Does consumer gender influence the relationship between consumer loyalty and its antecedents?
Stan, Valentina
- In:
The journal of applied business research
31
(
2015
)
4
,
pp. 1593-1604
Persistent link: https://www.econbiz.de/10011350484
Saved in:
6
Customer loyalty development : the role of switching costs
Stan, Valentina
;
Caemmerer, Barbara
;
Cattan-Jallet, Roxane
- In:
The journal of applied business research
29
(
2013
)
5
,
pp. 1541-1554
Persistent link: https://www.econbiz.de/10010198085
Saved in:
7
Loyalty determinants : literature review and development of an integrative model of customer loyalty
Faßnacht, Martin
;
Daus, Philip W.
-
2004
Persistent link: https://www.econbiz.de/10002485261
Saved in:
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